Our Story

Built for the one worth protecting. You!

We started ItsMeNotYou because the people who need identity protection most are the ones the AI industry ignores. From athletes building their brand, to creators owning their voice, celebrities capitalizing on fame, and everyday people who just want to stay safe.

Our Mission

Identity protection that actually works for you.

Most identity protection tools are built for corporations or just monitor your credit profile. They are slow, complicated, and designed for someone who already knows what they're doing. We think that's backwards.

The people who need protection most are the ones building something real: an athletic career, a creative brand, a public reputation, or just their good name and financial wellbeing. They're the ones deepfakes target. They're the ones data brokers sell. They're the ones AI impersonators exploit.

ItsMeNotYou exists to change that. We built a platform that meets you where you are, whether you're a D1 athlete protecting your NIL, a creator defending your content, or anyone who simply doesn't want their identity weaponized against them.

What We Believe

Built on these principles.

Human First

Every decision starts with the person we're protecting, not the technology powering it.

Radical Clarity

If it takes more than a moment to understand, we haven't done our job. No jargon, no fine print.

Honest Protection

We're transparent about what we can and can't do. No hype, no overpromising — just real defense.

Always On

Threats don't keep business hours. Neither do we. Real-time monitoring, around the clock.

From the Founder

Why I built this.

ItsMeNotYou
Your identity is the one thing that should always belong to you.

Watch Daniel explain the moment he realized the world needed a service that puts real people back in control of who they are, before AI does it for them.

Daniel

Founder: IAMAI, LLC

Why ItsMeNotYou

We do it better.

Other services talk a big game. We win the championship.

We guard your identity better.

Not just a name. A promise we actually keep.

We help you clear the bad karma of credit theft.

Because what goes around shouldn't come back to haunt your credit score.

We give you the equitable facts.

Transparent reporting. No spin. No fine print. Just the truth about your identity.

We create a great experience.

Protection that's actually pleasant to use, imagine that.

We translate the union of your data and your persona.

Your identity is more than a credit file. We protect all of it.

We lock your life better.

Real-time, AI-powered defense, not a padlock on yesterday's threats.

The Company

Powered by IAMAI, LLC

IAMAI, LLC is an AI-first technology company building tools that put people, not corporations, in control of their digital identity and how they use AI. ItsMeNotYou is our flagship product: a comprehensive identity protection platform purpose-built for athletes, creators, celebrities, and anyone whose name, image, and likeness has value worth defending.

iamai-llc.com
4.9 secondsA new identity theft victim in the U.S. every 4.9 seconds.
495%Projected surge in deepfake fraud by 2026.
$40BAI-enabled fraud losses projected in the U.S.
72%Americans exposed to fake celebrity endorsements.

Your identity is worth defending.

Join the waitlist and be first in line when we launch.

Join the Waitlist